A discssion on promotional compliance, the role of podcasting in marketing compliance, addressing patient needs, addressing loss of trust between patients, did marketing play a role in the rise of trust in pharma, how should medical affairs engage...
Join me as I talk with Matthew Nichols from Network Advertising Initiative (NAI) the reasons people join the group, how traditional advertising routes like TV are making a comeback in data personalization, about the ownership and sharing of data...
Join me for a conversation with #digitalhealth leader Melinda Decker about how digital health products have been increasingly #commercialized. Our conversations ranged from the differences in commercialization models between direct to consumer...
Sales and marketing representatives in the life science industry must comply with state and federal regulations. What are these regulations and how should you navigate them? Join Darshan Kulkarni as he talks with Marc Banjak, General Counsel at Dova...
Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical...
How should you name your drug? Join Darshan Kulkarni as he talks with trademark lawyer Donna Tobin about the importance of performing a trademark search when naming your drug. Plus, we’ll discuss the advantages of performing a knockout search.
