Products and Marketing

49 episodes

Promotional and advertising materials for pharmaceutical drugs and medical devices must comply with certain regulatory guidelines. If a product is illegally promoted for off-label use, companies could incur heavy fines and other penalties. It remains critical that companies adhere to federal and state regulations when marketing and promoting their products.

sign in chair that says think outside the box

Patient centricity is more than a buzzword in health care and pharmacy. It is the lofty and worthy goal of recent policy and technology changes and is already affecting the way pharmacists interact with patients. Patient centricity poses unique challenges and opportunities for pharmacists.

Medical Marijuana

Looking Back: Pharmacy Issues in 2019

January 30, 2020Add comment

Pharmacy has undergone a series of changes in 2019. What might this mean for the future of pharmacy? In this episode, Darshan talks about...

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Off-Label Promotion Is Going Away

Off-Label Promotion Is Going Away

December 31, 2019Add comment

Part 3 of my discussion with Dale Cook, MA, JD on OffLabel Promotion: Off-Label Promotion Is Going Away

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Off-Label Promotion Is Not Going Away

Off-Label Promotion Is Not Going Away

December 26, 2019Add comment

Part 2 of my discussion with Dale Cook, MA, JD on OffLabel Promotion: Off-Label Promotion Is Not Going Away

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Is Off-Label Promotion Going Away?

Is Off-Label Promotion Going Away?

December 24, 2019Add comment

Part 1 of my discussion with Dale Cook, MA, JD on OffLabel Promotion: Is Off-Label Promotion Going Away?

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Medical Marijuana

Cannabis Law Basics

September 17, 2019Add comment

As more states move to decriminalize cannabis, the regulatory framework becomes more complicated. How can companies successfully navigate...

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Medical Marijuana

How the FDA Got Her Groove Back (With CBD Warning Letters)

September 9, 2019Add comment

The FDA issued warning letters to several CBD companies for selling unapproved products with unsubstantiated medical claims.

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