Who is not being accounted for in the field of pharmacogenomics? Pharmacogenomics is the study of how a person's genes affect how he or she...
There is growing pressure from patients to make healthcare more transparent. However, there remain privacy concerns about publicizing...
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Patient centricity is already affecting the way pharmacists interact with patients and poses unique challenges and opportunities for...
Patient centricity is more than a buzz-word in health care and pharmacy. It is the lofty and worthy goal of recent policy and technology...
Your pharmacy’s marketing strategy is the lifeblood of the longevity of your business. Here’s what to look for in a marketer or agency.