In today's episode, I sit down with Mark to unpack how pharmaceutical companies can use risk management programs to lower drug costs
Patients offer different perspectives about the healthcare industry pharmaceutical companies. How do patient insights differ, and should companies take note?
The 3 different types of patient advocates offer unique insights about health literacy and patient engagement to pharmaceutical companies.
Social media has the potential to change the role of the patient in healthcare.
Patient centricity may still be in its early stages, but it has the potential to change the role of the patient in healthcare.
Pharmacogenomics is the study of genes and how they impact drug response in certain individuals. This information allows physicians to customize treatment plans for their patients by taking into account a patient’s genetic unique background. How...