Darshan
Hey everyone, welcome to another episode of DarshanTalks. I'm your host Darshan Kulkarni. It's my mission to help you trust the products you depend on. So I'm really excited for you to be here. As you may know, I'm an attorney. I'm a pharmacist and I help companies who work with FDA products and advise on them so if you are into medical devices, if you are fascinated by drugs or you Pando pharmacy, this is the podcast for you. I do have to emphasize I'm a lawyer. So my legal advice. And since our guest today is a PR guru, not PR advice either. However, I like to believe that this is educational. Hopefully you learned something new and I know I will. I do these podcast because there are a lot of fun I get to learn from experts like our guest today. So so if you like what you hear, please like subscribe. If you think that someone else might hear this and be interested, please share. You can find me on Twitter at DarshanTalks or go to our website DarshanTalks, calm our podcasts that our podcast today is about public relations, what we all get wrong. And today is actually a really good one because it's sort of a, I kind of want to get into the rebranding issue and, and our guest is in the middle of one and and this is sort of at the tail end of one so she can tell us a little bit more about what that looks like. So if you are in medical affairs, if you are in promotions, if you are in clinical trials, and you're going, how do I stand out? Today's a conversation, we're going to find out a little bit more about that. Our guest today is the SVP for communications. Is that right? And PR good. What's the right title?
Carly
So my title is a long one Senior VP public relations and corporate communications for CMI Media Group and compass. Thank you.
Darshan
Yeah. I'm you can find her luckily enough at CMI media group or on LinkedIn at Carly Cooper and our guest today. Carly Cooper. Hey, Carly.
Carly
Hi.
Darshan
How are you? Good. Good to have you on. I'm really excited. So So how have you been? How has the last couple of weeks been for you?
Carly
been busy? Yeah. busy. Yeah. Always good. always busy. I, you know, an old colleague of mine said that you always you always have to answer that word with that question with busy or else it looks like you're not doing
Darshan
I strongly disagree. I I believe in the time of Simone Biles, you kind of go with the mental deck.
Carly
That was huge. Can we just talk about that for the entire podcast? Because that was that was like a major, major game changer. No pun intended. But Wow. I mean, we went from a world where it was all about winning, winning, winning all the time, and do anything to win. To You know what? It's a quality of life. And that's, that's a sea change. It really is.
Darshan
But let's ask that question. If If, as a company, and your your, what is the PR value of saying we don't want to win? We want our employees to be happy?
Carly
Oh, I think that's huge, is it? I think so. And, you know, I'm proud to say we're the sort of company that I think I think we got there several years ago, and we're, I feel like maybe other other people are maybe catching up right now. And I love that that's the direction that we're going in. But, you know, every, I think a lot of service industry, like, like agencies who have clients and it was like, it's really important to show the clients are number one, and of course they are and of course, we're in service to our clients. But one thing that we've really seen that our clients want is they do want our people to be happy. They know that employee satisfaction does lead to the bottom line. I mean, if you look at our pharma and other healthcare industry companies, they are all consistently voted Best Places to Work having the best benefits, they see the value of it, and I think that the agencies are coming around to so you know, especially in today's age, where we're all kind of fighting for talent, there's more demand for talent than supply. We really do need to be able to show how important it is that you know, we prioritize things like work life balance, and really great benefits and you know, work satisfaction, training, development. All of these things are incredibly important. And and add to it, you know, being able to take time for yourself be mindful all of those things are are important and I think most leadership it at most companies recognize that it's just kind of hard to figure out how to deliver that, you know how to how to say to every single person at the company? No, no, no, we really mean it. We were really meant no, no, turn off your laptop, at the end of the day, go you know, go have a life. Or, you know, take if we offer flex time, take the flex time. That can that can be kind of hard to, to share. I have a six year old who came home, the day of from Camp The day of the Simone Biles news, and they had actually been talking about it. These little ones have been talking about it a camp. And she said, I heard that she she messed up. And so she couldn't be in the Olympics anymore. And I said, That's not what happens, Honey, what happened was that she realized that, you know, winning is not everything, that yes, she had worked really hard. But, and she wanted to be able to do this. And it was important to her. But what was more important was that she was happy and that she was healthy. And so that this is the kind of thing that our kids are growing up with, and that you know that millennials are already new, and that the rest of us who are not quite millennials need to be learning from So I think, you know, there is if you need to tie that to bottom line, there is a bottom line benefit to that there is a business benefit to happy people, I mean, look at you know, Zappos and other companies that extol those virtues there, you can actually be really successful. And we have been really successful and trying to put our people first. So I mean, we put our clients first we put our suppliers, first we put our people, everybody's tied for first. And it's, it's a good thing.
Darshan
So let's ask that question. Well, but I mean, I actually agree with you, because one of my favorite things, is I love superhero movies. And when I watch superhero movies, one of the things that always pops up is you want to watch those interviews. And you never see the people in the interviews going, I hated working with that guy, or that woman, it's always just, it's such a Happy Camp, this is a family. And you're right, no one wants to see someone being forced to do something they didn't want to do. So what I hear you saying is, they're just a public face of what we're doing internally. So I think that's sort of interesting and invaluable. What I'm also hearing from you is this idea that we're having a, a shift towards more of a European quality of life type model, where we're saying, yes, it's great that you are working hard, we need that we want that we want you to play your best. But we, we want you to work hard, but we also want you to play hard. And as part of that, we will enable that you see a future where we become like Europe, and I don't know how much interaction you have with your I'm gonna guess a lot, but but to the extent you do, do you find yourself seeing that, you know, the European model of July, we're out, we're not coming back to August reach out to us in the middle of August, right? What do you see?
Carly
I mean, it's, there's no one who would say like, No, I wouldn't love a month off like, right. I think the shift is kind of more about, like, a shift in priorities. Um, because, like, I have personally had the experience where I have shifted priorities, where I may work as many hours as I was working before, but I'm more productive, and I'm happier. So I think that's what it's really about, um, I think it may be too ingrained for us to work, you know, really long hours, or in a, in a certain way, like it's a capitalist society, right? So like, we are who we are, it's really, really hard to change those habits for whatever generation you're in, or whatever your working style is, it's hard to change your habits, but that kind of shift of like, changing your priorities, so I don't really think we're gonna see where everyone just says, like, forget business business isn't important. Let's all take a really long vacation. I don't really think that that's going to be it. I think it's more of like a soul searching of what's really important. I think that we've already seen that With like a lot of entrepreneurial spirit, so many startups, I mean, the startup thing has gone back many, many years. But I think we're seeing it more where the startups are not just bringing things that people need, which is kind of how it was, like 20 years ago, as you know, the internet was becoming ubiquitous, Google's launching, like all those things that the huge tech boom, right? And people are like, how can we use technology to give things we, we people need now it's how can we completely disrupt things to give people what they need. And a really good example is like, his healthcare, and many aspects of healthcare, because younger people like, I'm not going to give my age but like in people in their 20s. Don't Don't hold stigmas as hard as older people do. So like a sigma about ministration is kind of totally out the door, people are freely discussing this. And that leads to a lot of innovation, because it's open discussion. And so the innovation follows a lot of that in other areas with women's health. And I think that as a result, we then see like a complete disruption of that industry. So we saw a disruption of like, the mattress companies because suddenly there was all this mattress in a box. And that was unheard of before but it was great. And it totally drove down prices and did all the things we saw that with, you know, disruption of eye care, or, you know, first eyeglasses with Warby Parker. And now we're seeing that with eye care with a lot of telehealth offerings. And I think that's what the change is really going to look like, I don't think people are going to be working less or, or anything like that. But I think they'll they'll be where it'll be more passion driven, and more prioritize. And I like to think people will be like, have more have a lot more opportunities, and a lot more equality and diversity kind of all coming with that, because we're going to hopefully just shed the, like long held habits that we've had,
Darshan
you said you made an interesting comment there with the idea of equality, which which is and we can go into hold the discussion, stopping myself and going down that direction for the second. But equality, are you suggesting that what we currently have in terms of top down models and leadership and sort of middle management and then the operators? That's going to flatten? Are you saying something different?
Carly
I just think that, um, I guess, and this may be very much my personal experience, but I've always had kind of this like, very hierarchical way of working, like, my boss is my boss, and I don't question my boss, and I learned from my boss and I, you know, my mentor is going to be someone who's older than me, and has, you know, many more decades of experience than that, right? Like I graduated in the 2000s. And, and from college. And that's like, kind of how I was raised into the world. But I think that people who are graduating college now or even within the last 10 years, see a lot more value from people who have any kind of experience. So any life experience, you don't have to necessarily have gone to college or have worked in the field for 20 years. We're seeing people who gain life experience in a lot of different ways. I think that with the talent being in higher demand, you don't necessarily have to go into college to enter the industry of your your dreams, which is a great equalizer. So I think it's just sort of it's, and I'm not saying that people who have many years of experience and who have done you know, all the steps in the traditional way, don't have value, I think there's a lot of value there. I hope there's I've been working a long time and I value my experience. And my husband's a college professor. So I hope people still keep going to college. But I think that there's just this like higher value in diversity of experience that we can all benefit from. And I think that because we have technologies like you know, social media, where anyone can share anything, and anyone can be in that spotlight. I think that gives us more access to to, you know, more experiences and more information.
Darshan
So I'm almost hesitant to do this. Cuz I don't know if we can do enough justice to the topic, but I'm gonna try anyways. So we talked a little bit about how Simone Biles represents a change in how people view their jobs, people view their success. We also talked a little bit about how that's reflected and is reflective of what the next generation is expecting. When you are trying to, to sort of rebrand a company that's been around for 2030 something years, how do you decide First of all, if it's time, and be it a time, like now where change is almost on a yearly basis? You're seeing something completely new coming around? How do you know that you've hit the right, Mark? In terms of rebranding?
Carly
You're so good, you, you, I went off on a tangent all the way over here. And you brought us right back to the topic today. So that was, this is why you're good at what you do. Um, you know, in terms in terms of like, how do you know it's time I can say that for us. So we just underwent a massive rebranding for both of our companies. It was a over a year of work. And I think that the and I want it for the record, I was not lead on the project, I would love to take the credit for the wonderful work. But my, my colleague, Amanda Prieto was was lead on it, she did a spectacular job. I think that the way that we know it was time, is because we have growth goals and future goals that we know we need to be able to step into, you know, this new branding, because it's not just about the look. But it's also about who we want to be who we are staying true to ourselves, but also kind of what we want to grow into, it's very aspirational. And how do we know that it worked. Um, I would say it's so new, that technically we don't, yet. But I feel pretty confident because we are at heart, a data loving company, and we are all about measuring, measuring, measuring. This is what we tell our clients that they should be doing, we do it ourselves. And we measure every step of the way. And that looks like a lot of different things. We actually talked about this a lot last time. You know, always you know, focus groups and surveying and you know, real data where you're, you're measuring with numbers, and beep bop, boop, beep, like, really, you know, the real the real data analytics stuff. And we did that every step of the way. We did work with an agency, sometimes it is really smart to take a step back and have someone from the outside help you out. We worked with Vince brands, they did a great job on both of them. And I think it really, we're getting very, very good feedback, we're getting great feedback from our clients, from our own people from the supplier partners that we work with. And so that has been, I think, the most meaningful. We also I think, we know that it works because it's allowing us you know, we set very clear goals for what we were trying to do with these rebrands. And they were discrete goals, we had one first time I meet a group on campus, or one set, I should say, and if we can already see that this, the new look, and the new positioning is letting us do what we want it to do.
Darshan
So so you talk about the process and developing goals. But let's start from the beginning because I think I'm still struggling with this myself. And I'll tell you why I'm asking this question. I think about coke and cokes been rebranded multiple times, all I see is a different logo. What about to me coke hasn't changed in 120 years or whatever however old it is. But they've had multiple rebrands what should have happened in my head? Should they always should they show up in my head as a more modern company each time like what is the what is a rebranding? What outside of logo what has actually changed? And what should reflect what is the goal of a rebrand?
Carly
I mean, Coke is a good example because if you're not remembering when they launched new Coke, then they've done a good job of erasing that from your memory is not so successful. I mean, I think you know, I don't know what cokes goals are other than you know keep selling coke to you. Um, I do know also that you know, they've diversified into different beverages as people Want to become healthier? They're doing a lot with water. People are drinking a lot of bottled water so that was probably really smart and probably part of their overall positioning and really good because I again, I don't know but I'm imagining that global sales of of soda are down as people are recognizing, you know, that it's just not healthy for you. They had that whole debacle with the think soccer but I'm not a I'm not a big sports person, I think it was who pushed aside a bottle of coke at Princeton, their their, their, their sales, like plummeted or their stock plummeted? No, but I think you know, Coke, they're, they're just they're brilliant marketers are there and I think keeping for you as a consumer. I mean, do you drink coke? Like, are you in there? Like, customer base?
Darshan
I'm a Pepsi drinker, unfortunately,
Carly
like maybe coke does nothing for you. Right? Like it
Darshan
should be. Is that part of is that what the goal of a PR campaign or rebranding campaign is? Is it to get new customers? Or is it solidifying existing customers? Or is it both depending on like, yeah, marketing with PR, I guess that's where I'm kind of asking that question.
Carly
Oh, yeah. I mean, I think it's both. Um, so I think that, you know, now, what's different now? Whoa, that's a big and so um, I guess I'll start with the what's marketing versus what's PR? Let's start there. Yeah, marketing would like we'd like to say it's like paid versus earned. So like marketing, advertising falls under marketing, it would be like all the paid ad placements and but it would also be things like, what is the product? What is the packaging look like? And what what is the what are the colors that we're using and and diving into the the audiences that we want to be targeting and then PR,
Darshan
but not now you do all the stuff you just described, the colors, the positioning, that's the logo and the rebranding wouldn't? Wouldn't that fall under marketing then? Or is that your point?
Carly
Yeah, yeah, yeah, definitely.
Darshan
Interesting. I've thought of rebranding as a PR thing. And what you're saying is no rebranding, obviously there's impact, but it's primarily a marketing exercise.
Carly
Yes. And it's both because PR, you know, it's we partner and and there's like, what are people going to be saying about it? I mean, PR is kind of like to put it like really simply is to is to amplify, what has what we want to announce once it's done. So my role in this rebranding? Yes, I had some part of the the rebranding process, but mainly was like now that we have done it, like, let's get it out there, let people know. So that's a very, very, very, very simplified, very big question.
Darshan
So let's, let's get a little bit deeper. So what how does one amplify a message? Obviously, the typical tools would be something like put it out in your Twitter and your social media feeds on your send out a press release. But that's almost in my head, just thrown at the wall. So hoping it sticks, right? And I expect that someone like us going, Yeah, that's like, one on one. You're, you're playing the 901 level. So tell me what, what is a 901? That you may be using the same tools, but doing them differently? How do you do it differently in general?
Carly
So you know, I guess, I guess you'd start with your audience and your goals. So who are you trying to reach? And what are you hoping happens as a result? Okay, um, and, you know, for us, you know, most important was that the audiences that are important to us, there are many, it's our own people. It's our clients. It's our supplier partners. It's also potential recruits. It's a really, really important audience. For us. We are hiring for hiring. And so it's important that there's awareness and it's important that you know, people know who we are and who we could be to them. A big part for us is that we started we started as an are known as, you know, media buying and planning, generally in the HCP. Audience sector, but we are much more than that. We do amazing work in consumer. We do data analytics, programmatic, buying in planning, search social, I mean, we have so many offerings, award winning offerings, that we wanted to make sure that people knew of because we want our clients to be using For all of the things that we can help them with. And that's not only totally self serving, like, for example, we know that our clients campaigns could be richer, if they into or that are that they're planning campaigns, their media planning could be richer if they also integrated search and social. And we offer search and social. And the reason we offer search and social is because we know what makes campaigns better. But not all of our clients are using us or using anyone for all of those things. And so it's important for us to be able to communicate those things to them, because they'll have, they'll simply have better results. And so there's just like a lot of different ways that we would do that. Yes, everything you mentioned, doing press release, putting in our social, but doing things like really helping our staff get a great understanding of what that messaging is, and why it is helps quite a bit. Because if our goal is to make sure that clients are getting the best of us, which is basically what the goal is, then it really helps to have every one of our employees talking about that. We have over 700 employees, and most of them are talking to clients all day. So I can send out 50 press releases. But what may be more effective? is five of our people happening to mention it on a client call. Right? Right. So you never like you never know what is going to actually hit them are. There's like an old sales adage that you have to contact someone four times before they make any sort of, you know, action. And you know, so that's like we talked about we talked to this about our clients to its its its omni channel like you have, you have to really diversify your your efforts. So we tried to do it in a lot of different ways. We have a big, big thought leadership, push, where are people, right? POV is fantastic POV is on very important topics that are important to our clients. And the reason we do that is because we are showing them we can guide you on the things that are important to your business. And that has also been like a really helpful tactic in them, you know, being able to see what we can do for them. And so you know, it's just like it. There's a million different ways that you can, but like, this is why my marketing partners and I will hopefully always be in business because there's it's not easy, and there's no one right answer, but there's a lot of different options that you can try.
Darshan
So I'm already like, as usual, where well, but I'm gonna, I'm gonna ask one question at before before we sort of move topics and to me that, well, two questions, but let's start with the first one. The first question I have is, you said that the goal of PR is to be visible so that people see and notice the kind of good work you do. Um, so the part that's surprising to me, is to me see me when I was a pharmacist A few years ago, I'd never heard of CMI Media Group. Because the truth is, as a pharmacist, I was working in healthcare, I thought I above hearing for pharma and all that good stuff. I started working pharma more and more. And again, I've always worked in pharma ignoring that part of it, but the more I switched over on the side and the prospective CMI Media Group became a much bigger piece. So I guess my question is, who is your audience? Is it supposed to be HTTPS? Or is it supposed to be buyers? Who, who you can start changing the message you're supposed to be invisible, and to the to the HTTPS? Because that you aren't supposed to be the star?
Carly
Right? I love that question. Because like, you hit the nail on the head. We don't want you would not have been our audience, right? If you were getting marketing and PR messages from us, we would have been wasting valuable communication. Okay. Um, so you know, it is really important that you do identify your audience and that you're communicating to the right audience. And, and that's important, no matter what your businesses, so our audiences really are healthcare companies, who then want to be reaching healthcare providers and including pharmacists, and consumers, you know, consumers patients, because we help them to reach them. So the ideal situation is where those doctors And nurses and everyone, and those patients they know our clients, not us.
Darshan
Last one is more of a common one now that I think about then a better question. But I'm sort of going through a PR exercise myself trying to figure out how to position myself and several questions going through my head about how do I do it, right. One of the key things that really jumped out at me the things that, that I realized, and you think this would be obvious, but it's not to me, and now it is glaringly obvious, Stark, the goal. One of the things I do is I do a lot of things, I'm on social media all the time, I'm engaging people. And I'm doing it hoping that if I do enough things, people will notice me, right? And what you're saying is, no, no, no, you people will notice you, you first need to have a goal. Once you decide what that goal is, then work backwards to figure out what how people should notice you. Otherwise, you're just everywhere.
Carly
Yeah, I mean, the goal thing, if it makes you feel better, and I hope it does, I don't want you to stress. It's definitely like a very big mistake that people make commonly is not focusing on the goal and focusing on the tactics. Like if I do this, it'll definitely work. If I do that, it'll definitely work. But if you don't know what your goal is, and be like, you know, driving somewhere without actually knowing where you're going, yes, you're driving, and you're successfully driving, you're not running into trees or anything, but like, are you supposed to be going to New Jersey, but you're on your way to Florida like that's that's like a pretty important. But
Darshan
let's use that analogy though. My my audience is in Florida, New Jersey, and wherever else like I have an international audience. So if I kind of just take sit in the car and start driving loud enough and shout loud enough, my thought process is someone's bound to hear me someone's bound to hire me. So why does that not work? Why?
Carly
I mean, it'll work, but it's going to take a lot of energy, right? You know, what would really work for us? Are Shawn, take out a Superbowl ad, you'll reach everyone, wow, spend millions of dollars. Right? Right? You sure? Well, I mean, like, I put this, but that's like, that's how, you know, advertising used to work, you would throw it out there. It's the Wanamaker quote, like, half of my advertising isn't working. But I don't know which half like that's actually really not the case anymore. We are able to measure to such a precise degree that as long as you know who your audience is, and identifying your goals and your audience, it's really, really important, then you can target that audience much better. And it is definitely important to identify who you want to reach. I mean, like I, you, you, you definitely are so good. You are so good at really getting the word out. And I think that that probably has given you a lot of success. Now it's time to like, tailor and target and like, dialogue that you know,
Darshan
about, yeah, I've heard that more than a few times. Yeah.
Carly
Don't dial down your energy, though your energy is good. But it's, it's too It will take too many resources to to do that, like getting getting more tailored, is probably going to help you quite a bit.
Darshan
Well, on that note, I'm assuming we should have you back to talk about what that looks like in the future. And then maybe we'll have conversations as well. But on that note, a couple of different questions for you. Okay, so what we discussed, what would you like to ask the audience?
Carly
I would like to ask the audience for examples of really great communication, PR or advertising that really resonated with you.
Darshan
I'll give you the answer to that one right now, is my answer to that question. I recently discovered, and this is a funny thing to say discovered. And I recently discovered, the Duncan got rid of the word donuts. It's now just Duncan. Interesting, because they're more than donuts.
Carly
Yes.
Darshan
And when we were talking about Coke, and you mentioned that they have all these other products, like you know who else did that? And to me that get people say that that's a terrible idea. And the reason it's sort of stuck out at me is because I was listening to a Bill Burr rant as you if you will, on dunkin donuts. He's like, Why get rid of the doughnuts? And I'm kind of going there because they're more than donuts. But but that to me was was rebranding done right, maybe I have to get free publicity from Bill Burns so that there's that.
Carly
We've been doing a great job Have you have you heard about their whole Charlie Amelio campaign. Nice. So if you if anyone Watch this as a teenager or preteen, like I do, you've definitely heard of it. Um, I think that that increased their sales in one day by 40% having this one tick tock influencer, get to choose her own drink and they named the drink after her. And I will tell you that I was forced to drive to Dunkin Donuts that day, and purchase the Charlie or whatever it was called. And then I had to drink it because my, my preteen does not drink coffee, right? So like she she was so excited about this. But it really worked. They knew their audience, not just that the teens would go there, but that the pre teens would nag their parents to take them there. And we didn't just buy the Charlie either. We bought the donuts we bought it bought a few snacks was really smart. donkeys as I have always called it that they really they they've been killing it lately. For sure.
Darshan
Wonderful. We should we should do a tear down on some brands, not because they need to tear down but because to understand what they're thinking. The one I'm particularly interested in is what is their thought process on McDonald's? And we obviously don't know because I don't know they're a client of yours. Hopefully they aren't.
Carly
We just do healthcare. I, WP might represent McDonald's. I'm not sure but fair enough. But we'll be all the kind words.
Darshan
Word, no one, I always try to try to understand what what might have been the goal based on what we're receiving. I think that's always an interesting,
Carly
I love that. I can look.
Darshan
So So another question for you. What is something you've learned in the last month that you think the audience might find interesting.
Carly
So I had an aha moment, recently, and it's kind of tied to what we were talking about. So we so when it comes to audiences, and knowing your audience, um, you know, so so lately, you may have noticed that most brands have some sort of stake in a cause, or, you know, something, right, like, we're taking position, and that's really increased a lot. Yeah. Um, and, you know, that has often cause people to, who don't feel the same way to boycott, you know, and, and people who do feel the same way to, to go and patronize the company or whatever. So, you know, my, my aha moment about that was just that. Because it's, it's, it's always a hard thing to do. Um, convention says, Don't talk about politics, you know, yeah. But because today's best brands have a really good understanding of who their audiences are, and what their audience's preferences are, it's not as much of a risk anymore, it's still a risk. But it's often a risk worth taking, because they can, they can often not just know what their audiences would like. But also, maybe more importantly, how to apologize when they missed the mark, because you're still gonna miss the mark. Yeah, right. Like, like, it doesn't matter how well you know, your audience, like, I have been with my husband for almost 20 years. And he and I know each other better than anybody, like, he knows me better than anybody knows me. But he still has to apologize to me frequently for things right. He still misses the mark plenty. And but he knows how to apologize, because that's part of it. So I think the aha moment for me was just that, like, this is a big, a big deal in branding. And I think, overall positive fun.
Darshan
It's such an interesting question. And maybe we should get into that at some point as well. I mean, there's just so many topics we can get into. The one question I have here would always be is a different in healthcare, because let's say, let's say a celebrity says something bad, or the company says something bad and the patient doesn't like it. In the case of healthcare, it's not the patient will get to choose the product, it's the prescriber. So does that patient's feeling necessarily influence whether or not to take the product or conversely, does that influence whether the prescriber for better or for worse, chooses a different product, even though it's right for the patient, and there are guidelines and stuff in play, so I wonder if it's if it's more or less of an issue in healthcare and pharma even Though people are people. Yeah,
Carly
that's it. I have a lot of thoughts on that. Should we get into Do you want to table that for another time?
Darshan
I think we got a table that we're already well past where we should be. Another question is what made you happy last week?
Carly
Ah, okay. I, you know, I knew you're gonna ask that and the only thing I can think of is I've been getting letters from my daughter from sleepaway camp and it's just it every every letter makes me very happy. But I think I think to put it back in the, in the in the workplace, you know, I've I, we've just, we've, we've been returning safely to the office as, as preferred. So we're doing a beta test. No one is required to return to the office, we are beta testing, like listening to our staff, and hearing you know, what people like and what people don't like, what works for them just to, you know, with a focus on happiness and productivity. And so I did get to see some of my colleagues, I chose to go into the office one day, I tend to be very, very cautious from a health perspective. So you know, I was cool with it, because we've taken a lot of safety precautions at work. And I got to see some people in person that and it was really, it was really great seeing people
Darshan
how Simone Biles have you to look at it from a safety, health and safety perspective. I feel like that's gonna become a verb or an adjective or whatever that is, at some point, but kudos to you. Like, well, last question is really how can people reach you, but I think we've been sort of flashing that throughout. Yeah, state a lot for the people who might be listening who might just be listening to audio.
Carly
Sure. So I'm on Twitter cmaj Media Group. And on LinkedIn, I told our shinai and the only Carly Cooper but you have to spell it right. It's ca rl YK. Up are like super with a K.
Darshan
There you go. And I This was so much, so much fun. Thank you so much again, for coming on, Carly, I am excited to have you on again. And everyone. Feel free to reach out to Carly. She is the guru s or guru. I feel like it's a gender neutral term. But she's the guru of PR. And I'm super happy to talk to you. We'll talk soon again, Carly. Thank you.
Carly
Thank you so much.
Carly
This is the DarshanTalks podcast, regulatory guy, irregular podcast with host Darshan Kulkarni. You can find the show on twitter at DarshanTalks or the show's website at DarshanTalks.com
