Rookie Mistakes in Patient Engagement

Join me as I talk with Head of Patient Engagement Emma Sutcliffe about the importance of #patient #advocacy within the #lifesciences. We discuss the differences between #patientengagement, #patientcentricity, #patientsupport and #patientadvocacy, discuss Trishna Bharadia, the role of agencies in brokering relationships, the appropriate residence of patient engagement in #medicalaffairs, #sales, #marketing, #regulatoryaffairs, post approval support, #transparency and technology.